Be Part of a Category-Defining Brand Transforming the Hair Extension Industry
What if you could be part of a movement that’s changing how women experience beauty forever?
It’s a statement. A sleek, modern concept devoted entirely to one thing: exceptional, seamless, confidence-igniting hair extensions.
No distractions. No compromises. Just a pure obsession with quality, consistency, and results that turn clients into lifelong fans.
Just like blowouts and lashes found their cult brands, Dakota London is doing the same for hair extensions. We’ve taken one of the most in-demand services in beauty and built an entire luxury experience around it.
The result? Clients don’t just get their hair done—they get transformed. They walk out feeling elevated, empowered, and beautiful.
At Dakota London, we believe hair is power. We see it every day when a client looks in the mirror and recognizes herself again, her confidence returns, and she walks out with her head held high. Our franchisees don’t just own salons—they lead transformations.
You’ll align with a brand that celebrates women, elevates beauty, and delivers unmatched service—while creating an incredible business for yourself and your future.
(without the jargon)
We’ve built a system that works—because we’ve lived it. Here’s what makes Dakota London different:
We do one thing—and we do it better than anyone else. This means your stylists become true experts, and your clients get world-class results.
We carry every length and color in stock. No waiting. No delays. If a client walks in ready, she walks out transformed.
From training to operations, everything is built to grow with you. Web and app-based learning lets your staff hit the ground running—before day one.
Our three corporate salons averaged over $1 million per location in 2024—with only three stylists each.
Clients come back every 6–8 weeks for maintenance. That means your books stay full and predictable.
We make luxury accessible with clear pricing and 50% off for new clients, helping you fill chairs faster.
Here’s how we stack up against traditional salons:
Limited inventory = long waits for clients
Hair sourced from 3rd-party brands
No guarantee on hair quality
$2,500–$3,500 average client ticket
Avg. salon earns $300K–$700K/year
Stylists take short courses for certification
In-stock hair = same-day appointments
Exclusive, premium-quality hair only for franchisees
120-day quality guarantee for clients & franchisees
Lower client cost with wholesale pricing for you
Dakota London salons average $1M+/year *
Stylists undergo intensive, hands-on training
Here’s how we stack up against traditional salons:
Whether you’re new to the industry or an experienced entrepreneur, you’re backed by:
Prime markets are being awarded now, and we cap salons per region to protect your investment. If you’ve ever wanted to lead something big, this is your moment.
Own your market. Lead the extension revolution. Build something you’ll be proud of.
Franchise Fee
Hair & Supplies
Opening Capital
Training
Pre-Opening Marketing
Buildout Costs
Professional Tools
Technology & Setup
Other
Estimated Total Investment Starting At
$42,500
$130,000+
$50,000+
$1,500+
$5,000
$110,000+
$6,000+
$3,500+
$1,500+
$350,000+
Franchise territories are being awarded now—and most markets are still wide open. If you’ve ever wanted to lead something big, this is your moment.
Own your market. Lead the extension revolution. Build something you’ll be proud of.
Total Investment
Cash on Hand
Net Worth
$350,000
$100,000 – $125,000
$500,000 – $700,000
No pressure. Just possibilities. Let’s connect and see if owning a Dakota London franchise is the right next step for you.
This is more than a business opportunity—it’s a chance to be part of a movement that’s transforming the hair extension industry. Ready to create something beautiful with Dakota London?
This website and the information contained herein do not constitute an offer to sell a franchise. An offer can only be made by a Franchise Disclosure Document (FDD) issued by DKL Franchising, LLC and filed with the applicable state authority where required.
This franchise offering is not being offered by us or by anyone acting on our behalf or with our knowledge to residents of (nor is it otherwise specifically directed to any person in, nor will any franchise or business opportunity be located and/or sold in) California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington or Wisconsin, until the offering has been registered and declared effective and an approved disclosure document has been properly delivered to the prospective franchisees.
*The financial performance information presented on this page reflects average results from franchised units during the 2024 calendar year, as disclosed in Item 19 of our Franchise Disclosure Document (FDD). These figures are historical and are not intended to represent that you will achieve the same or similar results. Your individual performance may vary significantly based on a number of factors, including location, operating costs, management, market conditions, and your own efforts. We do not make any earnings claims or guarantees of success. Prospective franchisees should carefully review the full FDD and consult with professional advisors before making any investment decision.
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